Field Notes

Writing on SEO, AEO & AI visibility

Long-form, no-fluff playbooks on getting found — on Google, and inside the answer engines that are quietly eating search.

AI Visibility9 min read

Content That Gets Cited by AI: What 20 Real Searches Reveal

We ran 20 Google searches and read every cited source. Real examples of the content that gets cited by AI, broken down by the structure that won each slot.

Faisal Zaman · Jul 28, 2026
AI Visibility7 min read

How to Track Your Brand's AI Share of Voice (Free Method)

A repeatable, no-tool method for measuring what share of AI answers mention your brand versus competitors, across ChatGPT, Claude, Perplexity, and Gemini.

Faisal Zaman · Jul 27, 2026
AI Visibility7 min read

Why ChatGPT Recommends Your Competitor Instead of You

The specific reasons ChatGPT names a competitor when someone asks for a tool like yours, and the fixes that put you in the recommendation set.

Faisal Zaman · Jul 26, 2026
AI Visibility7 min read

How to Get Cited by Perplexity: A Practical Guide

Perplexity cites its sources on every answer, which makes it the best place to earn and verify AI citations. Here is exactly how to become one of those sources.

Faisal Zaman · Jul 25, 2026
AI Visibility7 min read

How to Win a Google AI Overview Citation

Google's AI Overview lifts answers from pages it trusts. Here is how to structure content so yours is the passage it quotes, and the citation it links.

Faisal Zaman · Jul 24, 2026
AI Visibility7 min read

AI Mode vs AI Overviews: What's Different for Brands

Google's AI Mode and AI Overviews are different surfaces with different rules. Here is what separates them and what each means for your visibility strategy.

Faisal Zaman · Jul 23, 2026
AI Visibility7 min read

Entity SEO: Making AI Understand Who You Are

Before AI can recommend you, it has to understand you as an entity. Entity SEO is how you make the web tell one clear, consistent story about your brand.

Faisal Zaman · Jul 22, 2026
AI Visibility7 min read

Wikidata & Knowledge Panels for Brand Entities

Wikidata and the Google knowledge panel feed directly into how AI understands your brand. Here is how to claim and shape both, the right way.

Faisal Zaman · Jul 21, 2026
AI Visibility7 min read

How Often Should You Re-Run an AI Visibility Audit?

AI answers shift faster than search rankings. Here is how often to re-run an AI visibility audit, and what to check each time, without wasting effort.

Faisal Zaman · Jul 21, 2026
AI Visibility7 min read

Why AI Describes Your Brand Wrong (and How to Fix It)

When ChatGPT or Gemini gets your brand wrong, it is a content and consistency gap, not bad luck. Here is how to diagnose the cause and correct it at the source.

Faisal Zaman · Jul 21, 2026
AI Visibility7 min read

GEO vs SEO: What Actually Changes in Your Workflow

GEO and SEO share most of their mechanics but differ where it counts. Here is what actually changes in your day-to-day workflow when you optimize for both.

Faisal Zaman · Jul 21, 2026
AI Visibility13 min read

How to Get Cited in Google’s AI Overview for “Best Software” Searches (New Data)

I ran 70 real 'best software' searches to reverse-engineer what Google's AI Overview actually cites. The consensus rule, the narrow-slot rule, and 5 plays to get your product named.

Faisal Zaman · Jul 23, 2026