Authority

Link Building & Digital PR

Real backlinks from real publications, the kind that actually move rankings and don't get penalized later.

Backlinks are still one of the strongest ranking signals, but most link building offers are worthless or actively dangerous: PBN networks, paid link farms, and guest posts on sites nobody reads, all of which risk a manual action.

I build authority the way it actually compounds: cleaning up toxic links dragging you down, and earning real coverage from publications and sites with genuine relevance and traffic.

What's Included

Backlink audit and toxic link identification
Disavow file preparation and submission
Digital PR campaign strategy and outreach
Competitor backlink gap analysis
Guest posting and HARO/journalist outreach

Process

Backlink Audit

Full review of your current backlink profile: what's helping, what's neutral, and what's actively risky.

Cleanup

Toxic or spammy links get disavowed where needed; this alone sometimes unlocks ranking recovery.

Outreach Strategy

Build a target list of genuinely relevant publications and sites based on your industry and competitive gaps.

Earn Coverage

Pitch, place, and track new links, prioritizing relevance and authority over raw volume.

Sub Services

Full Guides

Backlink Audit & Toxic Link Cleanup

Find out what's actually in your backlink profile, and remove what's hurting you.

Digital PR Campaigns

Earned coverage from real publications, links as a byproduct of a story worth covering.

Also Included

Seeing exactly which sites link to your competitors but not to you, a ready made outreach target list.

Competitor backlink profile comparison
Shared opportunity link source identification
Prioritized outreach target list

Earning links and mentions through genuine contribution, expert commentary and relevant guest content.

HARO/journalist request response management
Guest post pitching on relevant, genuinely read publications
Expert commentary placement

FAQs

Quality and relevance matter more than volume. I won't commit to an arbitrary number that incentivizes low quality placements. Expected pace is scoped per engagement based on your industry.

No. That approach risks a manual action that can be far more damaging than the links help. Every placement is earned or genuinely relevant outreach.

It's a file telling Google to ignore specific toxic backlinks pointing at your site, needed when a spammy link profile is actively hurting rankings.

Digital PR earns coverage through newsworthy stories, data, or expert commentary pitched to journalists, the links are a byproduct of real media coverage, not the direct ask.

Ready to talk about link building & digital pr?

A 30 minute call on your business, then a free opportunity check. If I can't move your numbers, I'll tell you and you'll have paid nothing.

Book a Free Fit Call

FreeNo obligationHonest answer either way

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