Measurement

Analytics & Tracking

If you can't measure it, you can't prove it worked. Clean tracking from day one.

Half the "SEO isn't working" conversations turn out to be tracking problems, not SEO problems: a GA4 property set up wrong, conversions not firing, Search Console never verified. You can't optimize what you can't measure.

I set up tracking and reporting properly the first time: GA4 configured to your actual business goals, Search Console verified and monitored, and dashboards that show what's actually happening, not vanity metrics.

What's Included

  • GA4 property setup and configuration
  • Google Search Console setup, verification, and audit
  • Conversion and goal tracking via GTM
  • Custom SEO reporting dashboards
  • Rank tracking setup for priority keywords
  • Cross domain and cross channel tracking review

Process

01
Audit Existing Setup
Check what's currently tracked, what's broken, and what's missing entirely.
02
Configure Properly
GA4, GSC, and GTM set up against your actual business goals, not the default template.
03
Validate
Test every tracked event and conversion in real conditions before calling it done.
04
Dashboard & Handoff
A reporting dashboard you or your team can actually read, plus documentation of how everything's wired.

Sub Services

Also Included

Google Tag Manager setup so every meaningful action on your site, like forms, calls, and purchases, is tracked accurately.

  • GTM container setup and organization
  • Form, call, and purchase conversion tracking
  • Tag audit and cleanup for existing containers

A single view pulling GA4, Search Console, and rank data together, instead of five different tabs.

  • Looker Studio dashboard build
  • Automated monthly reporting
  • Client ready or internal only reporting views

Ongoing visibility into where your priority keywords actually rank, tracked over time.

  • Keyword tracking configuration for priority terms
  • Competitor rank comparison
  • Automated ranking alerts for major moves

FAQs

Often, yes. A huge share of GA4 properties I audit have misconfigured events, no conversions set up, or broken cross domain tracking. I audit first before assuming a rebuild is needed.
GA4 tracks on site user behavior and conversions; Search Console tracks how Google actually sees and ranks your site. You need both, configured to talk to each other.
Yes, Looker Studio dashboards pulling from GA4, GSC, and rank tracking data into one view.
Setup is a one time engagement; reporting and monitoring can continue monthly as part of any ongoing SEO engagement.

Ready to talk about analytics & tracking?

A 30 minute call on your business, then a free opportunity check. If I can't move your numbers, I'll tell you and you'll have paid nothing.

Book a Free Fit Call
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