Traffic Driver

Content Strategy & Writing

Content built around real search intent, for people and for the AI systems reading over their shoulder.

Most "SEO content" is written to satisfy a keyword density checklist, not a reader's actual question, which is exactly why it ranks poorly and gets ignored by AI systems looking for genuinely useful sources.

I plan and write content around real search intent: organized into topic clusters that build topical authority, backed by keyword research that reflects how people actually search, and edited so every page earns its place instead of padding a content calendar.

What's Included

  • Topic cluster and pillar page strategy
  • Content audits and pruning of underperforming pages
  • Keyword research and intent mapping
  • SEO content briefs for writers
  • SEO copywriting and article production
  • Content refresh and historical optimization

Process

01
Content Audit
Inventory what exists, what's ranking, what's decaying, and what's actively hurting you through cannibalization.
02
Cluster Strategy
Map out topic clusters and pillar pages based on real keyword research and search intent, not guesswork.
03
Brief & Write
Every piece gets a structured brief before writing: target intent, format, competing pages, key questions to answer.
04
Publish & Refresh
New content ships on a realistic cadence, and older content gets revisited before it decays.

Sub Services

Also Included

Finding what your customers actually search for, and assigning the right keyword to the right page.

  • Search volume and intent research
  • Competitor keyword gap analysis
  • Keyword to page mapping to prevent overlap

Structured briefs and finished copy that satisfy both the reader's question and search intent.

  • Detailed content briefs for writers
  • SEO optimized article and page copywriting
  • On page optimization (titles, meta, headers) at publish

FAQs

Yes, or I brief and edit for your existing writers, depending on what fits your team best.
Keyword research grounded in real search volume and intent, mapped against topic gaps competitors haven't filled well.
Identifying pages that are decaying, cannibalizing each other, or no longer worth maintaining. Pruning is often as valuable as publishing new content.
Consistency matters more than volume. A realistic, sustained cadence outperforms a burst of content that stops after two months.

Ready to talk about content strategy & writing?

A 30 minute call on your business, then a free opportunity check. If I can't move your numbers, I'll tell you and you'll have paid nothing.

Book a Free Fit Call
FreeNo obligationHonest answer either way
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