Analytics & Tracking
GA4 Setup & Configuration
A GA4 property configured to your actual business, not the default template.
GA4's default setup tracks almost nothing useful out of the box. Most properties I audit are missing conversion events, have double counted sessions, or were never connected to Search Console or Google Ads at all.
I configure GA4 from scratch or fix an existing broken property: custom events mapped to what actually matters for your business, conversions set up correctly, and everything documented so your team isn't dependent on me to understand it.
What's Included
- GA4 property and data stream setup
- Custom event and conversion configuration
- Enhanced measurement review
- Cross domain tracking (if applicable)
- GA4 to Search Console and GA4 to Ads linking
- Audience and segment setup
- Full setup documentation
Process
01
Goals Mapping
Define what actually counts as a conversion for your business before touching any settings.
02
Configure
Set up the property, data streams, events, and conversions to match.
03
Test
Fire every event manually and confirm it's landing correctly in GA4's real time report.
04
Document & Handoff
A written record of exactly what's tracked and how, so anyone on your team can pick it up.
Deliverables
- Configured GA4 property
- Event/conversion mapping document
- GSC & Ads account linking
- Setup documentation
FAQs
Universal Analytics has been fully sunset by Google, so this is GA4 native setup; if you have historical UA data you want preserved, I can document what's exportable.
Typically 3 to 5 business days for a standard business site, longer for ecommerce with complex event tracking.
Yes, GA4 ecommerce event tracking is configured to match Shopify, WooCommerce, or custom checkout flows.
Yes, this is one of the most common requests. I audit first, then fix or rebuild what's broken.
Ready to talk about ga4 setup & configuration?
A 30 minute call on your business, then a free opportunity check. If I can't move your numbers, I'll tell you and you'll have paid nothing.
Book a Free Fit CallFreeNo obligationHonest answer either way