Link Building & Digital PR
Digital PR Campaigns
Earned coverage from real publications, links as a byproduct of a story worth covering.
The strongest backlinks come from genuine media coverage, not a link request email. Digital PR builds a newsworthy angle: original data, expert commentary, a timely hook, and pitches it to journalists and publications who cover the space.
The result is coverage that builds brand authority and real backlinks at once, from sites Google already trusts, because they're sites people actually read.
What's Included
- Campaign angle and story development
- Original data or survey based content (where applicable)
- Journalist and publication target list
- Pitch writing and outreach
- Coverage tracking and reporting
Process
01
Angle Development
Find a genuinely newsworthy hook: original data, a timely trend, expert commentary, worth a journalist's attention.
02
Asset Creation
Build the supporting content: a data study, survey, or expert resource the pitch can point to.
03
Targeted Outreach
Pitch relevant journalists and publications directly, not a mass blast to an irrelevant list.
04
Track Coverage
Report on placements earned, links secured, and resulting referral traffic.
Deliverables
- Campaign strategy & angle document
- Journalist target list
- Pitch copy
- Coverage & link report
FAQs
Typically 4 to 8 weeks from angle development to first placements, depending on the story and news cycle timing.
No reputable digital PR provider can guarantee specific placements. Journalists make their own editorial calls. What's guaranteed is a genuinely pitch worthy campaign and real outreach effort.
Any business that can produce a genuinely interesting angle: original data, a unique perspective, or timely expertise, which is broader than most people assume.
Ready to talk about digital pr campaigns?
A 30 minute call on your business, then a free opportunity check. If I can't move your numbers, I'll tell you and you'll have paid nothing.
Book a Free Fit CallFreeNo obligationHonest answer either way