Content Strategy & Writing
Content Audit & Pruning
Finding the content that's quietly dragging your site down, and either fixing it or removing it.
Not all published content helps you. Old, thin, or outdated pages can dilute topical authority, cannibalize better pages targeting the same query, and waste crawl budget on content nobody's reading.
I audit the full content inventory, score every page against traffic, rankings, and relevance, and give a clear recommendation for each: keep, refresh, merge, or remove.
What's Included
- Full content inventory and performance scoring
- Keyword cannibalization detection
- Decay analysis (pages losing traffic/rankings over time)
- Merge/prune/refresh recommendations per page
- Redirect plan for removed or merged content
Process
01
Inventory & Score
Every published page gets pulled and scored against traffic, backlinks, and ranking performance.
02
Cannibalization Check
Identify pages competing against each other for the same queries.
03
Recommendations
Each page gets a clear call: keep as is, refresh, merge into another page, or remove with a redirect.
04
Execute
Implement the plan: refresh content, consolidate pages, and redirect removed URLs cleanly.
Deliverables
- Full content inventory scorecard
- Cannibalization report
- Prune/merge/refresh action plan
- Redirect implementation for removed pages
FAQs
Removing thin or decayed content that isn't earning traffic typically helps, not hurts. It's the content that's actively confusing search engines about what to rank that gets pruned, and it's done with proper redirects.
By checking whether multiple pages on your site are ranking for the same core query and competing against each other instead of one clear page winning.
Annually for most sites; more often for high volume publishers.
Ready to talk about content audit & pruning?
A 30 minute call on your business, then a free opportunity check. If I can't move your numbers, I'll tell you and you'll have paid nothing.
Book a Free Fit CallFreeNo obligationHonest answer either way