Technical SEO
Site Migration SEO
Protect years of ranking equity through a redesign, replatform, or domain move.
Migrations are the single riskiest thing you can do to a well performing site. A rushed replatform or a redesign handed to a design only agency can wipe out years of ranking equity in a weekend.
I plan and QA migrations from end to end: URL mapping, redirect strategy, content parity checks, and a staged rollout with monitoring, so the only thing that changes is how the site looks, not how it ranks.
What's Included
- Premigration SEO audit and ranking/traffic baseline
- Full URL mapping and 301 redirect strategy
- Content and metadata parity checklist
- Staging environment SEO QA before launch
- Post launch crawl and indexation monitoring
- Search Console migration handling (change of address, sitemaps)
- Rollback plan if something goes wrong
Process
01
Premigration Audit
Baseline current rankings, traffic, and every indexed URL before anything changes.
02
Migration Plan
Full URL mapping, redirect strategy, and a content/metadata parity checklist your team can execute against.
03
Staging QA
I audit the new site on staging before launch. This is where most migration disasters get caught.
04
Launch & Monitor
Close monitoring of crawl behavior, indexation, and rankings for 4 to 6 weeks after launch, with fast intervention if anything slips.
Deliverables
- Premigration baseline report
- URL mapping & redirect spreadsheet
- Staging QA sign off
- Post launch monitoring report (4 to 6 weeks)
FAQs
As early as possible. Ideally before the new site's information architecture is finalized. Fixing URL structure after launch is far more expensive than planning it before.
I also do migration recovery audits: diagnosing what broke (usually redirects or lost content) and fixing it.
Yes, including subdomain/subfolder restructuring, HTTP to HTTPS, and full domain changes.
Planning starts 2 to 4 weeks before launch; monitoring continues 4 to 6 weeks after, since ranking impact can lag.
Ready to talk about site migration seo?
A 30 minute call on your business, then a free opportunity check. If I can't move your numbers, I'll tell you and you'll have paid nothing.
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